donderdag 26 mei 2011

8: Heinz left playing tomato catch-up after ketchup tasting trouncing

In a blind tasting of 13 ketchups, carried out by the consumer group, Heinz failed to make it into the top 10. It finished second from bottom, along with Aldi. Overall, the top-scoring "best brand" was Sainsbury's own-brand tomato ketchup, which was singled out for its "rich tomato taste, with a nice thickness to the sauce". M&S and Tesco own-brand ketchups came joint second. Heinz scored just two out of five for taste, with many tasters describing its flavour as "artificial" and '"synthetic", and claiming it had a "bitter" and "vinegary" taste. Also, the prices of Heinz products are way higher. Heinz cost almost twice as much as the top-scoring Sainsbury's product (£1.75 for a 460g bottle compared with 95p for a 485g bottle).

I have always thought Heinz is, like, the best brand in ketchup products. This research provided information which showed the opposite. People in the UK (and probably in various other countries) only buy Heinz because of its famous name. It does not really matter what it tastes like, the brand is famous so a lot of people buy it. Personally, I do not really taste any differences in kinds of ketchup. It all tastes the same to me, so whether I buy Heinz or not, I would not really taste any great differences. Ketchup is ketchup.

Source: Guardian

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